Darren Hoyt's Reviews > The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

The Conquest of Cool by Thomas Frank
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's review
May 23, 2008

really liked it
bookshelves: non-fiction, design

The phenomenon of how 'cool' gets sold by advertisers has its roots in 1960s ad agencies like DDB, where Art Directors have guru status and the more conformist/scientific 1950s methodologies are rejected.

The depressing result is that, in the end, it all gets co-opted and re-sold to people who don't know any better.

I enjoyed it, but there is lots of repetition within the case studies and some of the language is more constipated than necessary.
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