Daniel's Reviews > The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

The 1-Page Marketing Plan by Allan Dib
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's review

it was amazing

A great introduction to marketing principles in general. Thoughtful and hands-on advice to implement a specific marketing plan.

An eye opener was his conclusion, that "having a marketing budget" makes no sense in the world of small businesses, because each "direct" marketing action is either working or loosing money. By tracking and measuring all initiatives, one can increase spending (better: earning) on working actions while they have a positive ROI.

This is contrary to large corporations doing indirect marketing, i.e. promoting their "brand".
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Reading Progress

January 24, 2018 – Shelved
January 24, 2018 – Shelved as: to-read
January 30, 2018 – Started Reading
February 15, 2018 – Finished Reading

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