Natalie's Reviews > The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

The Dragonfly Effect by Jennifer Aaker
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's review
Oct 23, 2011

liked it
Read from October 23, 2011 to February 07, 2012

This book is a quick read into how to use social media for non-profits. I found that it started slow and then picked up as it went along. The really useful information is in the later chapters. The use of stories about individual organizations and people was interesting and useful, but the flow charts on action seemed forced and unnecessary, but are easily skipped over.

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11/10/2011 page 34
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