Abhi Yerra's Reviews > Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift by W. Chan Kim
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Blue Ocean Shift is a continuation of the Blue Ocean Strategy. While the first book covered the what and why of the strategy namely creating a blue ocean where competition doesn’t exist and creating a product or service that serves the blue ocean instead of competing to the bottom with a red ocean. Blue Can Shift applied the how of creating, analyzing and making a blue ocean. What need to be done and how you go about making it.

Thought I like the ideas presented the book reads a bit dry and could definitely have sed a bit more cutting to make it simplified.

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Reading Progress

Started Reading
January 15, 2018 – Finished Reading
January 17, 2018 – Shelved

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