Emily's Reviews > Time to Make the Donuts: The Founder of Dunkin Donuts Shares an American Journey

Time to Make the Donuts by William Rosenberg
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's review
Oct 19, 2011

it was ok
bookshelves: food-studies

Believe it or not, I'm researching Dunkin' Donuts as an icon of New England foodways and an alternative American coffee culture, opposed to the much discussed and researched, Starbucks.

This is the biography of Dunkin' Donuts' founder, William Rosenberg. One day, I want to write on the "American dream" stories of all the male founders of the largest American fast food chains, but for now, this book provided me with some good details about how the company began in Quincy, Massachusetts.

Even with writing support from Jessica Brilliant Keener through, this reads like a fifth grader wrote it and his discussion of franchising -- for which the company is now criticized -- is very surface level.

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