Dave Emmett's Reviews > Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits by Debbie Millman
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really liked it
bookshelves: 2012, branding, design

Great read on the role of branding, design, marketing, etc. in society. The book takes the form of interviews with a variety of influential people, and has a bit of a feel of being a podcast in book form (probably because I listen to so many interview-style podcasts). While I knew the stories of some of the interviewees, there were a lot who I had never heard of, which gave an interesting mix of familiar stories with others that were brand new. Definitely worth reading for anyone involved in design.

This book has the side-effect of being a great look at how to ask good questions.
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Reading Progress

October 16, 2011 – Shelved
December 28, 2011 – Started Reading
January 3, 2012 – Finished Reading
January 6, 2012 – Shelved as: 2012
January 6, 2012 – Shelved as: design
January 6, 2012 – Shelved as: branding

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