Anton's Reviews > Purple Cow: Transform Your Business by Being Remarkable

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Anton's review

Dec 11, 2017

liked it

bookshelves: business

I read it first 12-14 years ago. It was a blast! Unfortunately, it did not age too well. Even though key messages are still valid - the case study examples no longer reflect the world out there :)

If you fancy yourself little Seth Godin - go for All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World instead or The Dip: A Little Book That Teaches You When to Quit

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