Mlzarate's Reviews > The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

The Dragonfly Effect by Jennifer Aaker
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's review
Oct 06, 2011

really liked it

I found the case studies in this book very interesting. I have a personal affection for charitable organizations/ efforts and love to hear how this new media has helped to bring about change. Must read if you're in advertising/ marketing.

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