Robert's Reviews > The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

The Startup Way by Eric Ries
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really liked it

Normally I like to wait a few years before reading business books as the companies held up as shining examples of the one true way will have invariably foundered. No need to wait long in this case as Immelt is already out at GE and while it might be unfair to pin that on the lean startup movement it certainly gives you reason to pause while reading this book. Do I really want to fly on a plane with a Minimum Viable Jet Engine? Having said all that I actually liked the book. It's a recap of lean startup and broadens that thesis to cover strategy and innovation accounting for larger enterprises and (of course) humanity as a whole. Grandiose, but not totally crazy as the core of the movement is to use the scientific method in more places. You don't know, so test and learn.

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Reading Progress

October 21, 2017 – Started Reading
October 21, 2017 – Shelved
November 4, 2017 – Finished Reading

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