Abhi Yerra's Reviews > Certain to Win: The Strategy of John Boyd, Applied to Business

Certain to Win by Chet Richards
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Read 2 times. Last read September 5, 2017 to September 14, 2017.

It is a great book if you are new to Boyd but the ideas seems a little wishy washy otherwise with Zen, random Japanese terms, random German terms and references to Zen and the Art of Motorcycle Maintenance thrown in. Maybe it isn't a book for me as I have read Science, Strategy and War which covers more of the nuances and theory behind Boyd's ideas. However, if you want to get a start with Boyd's OODA loop this is a practical book to start.
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Quotes Abhi Liked

“What a Business Strategy Should Do •   Keep our focus on the customer, with an eye to the competition and the rest of the strategic environment •   Provide our team with a continuing stream of options •   Enable rapid switching between options •   Encourage initiative at all levels—in particular, an execute-and-communicate (“shoot and scoot”) mindset rather than one of ask-and-wait •   Harmonize our efforts to achieve the future we have in mind.”
Chet Richards, Certain to Win: The Strategy of John Boyd, Applied to Business

“The nature of war is to shape the enemy.”
Chet Richards, Certain to Win: The Strategy of John Boyd, Applied to Business


Reading Progress

February 7, 2016 – Shelved (Kindle Edition)
February 7, 2016 – Shelved as: to-read (Kindle Edition)
September 5, 2017 – Started Reading
September 5, 2017 – Started Reading (Kindle Edition)
September 14, 2017 – Shelved
September 14, 2017 – Finished Reading (Kindle Edition)
September 14, 2017 – Finished Reading
September 26, 2017 – Shelved as: to-read

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