Bryan Kim's Reviews > The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

The Hidden Brain by Shankar Vedantam
Rate this book
Clear rating

by
5266053
's review
Sep 06, 2011

really liked it

An immensely readable primer on the latest research into the unconscious minds. While a little light on science and a little heavy on conclusion-jumping, I none-the-less found Vedantam's assumptions reasonable. Like Malcolm Gladwell, Vedantam is gifted at interspersing and pacing the right anecdote to drive home a concept, without getting too personal. Definitely a good intro to the emerging study of the human unconscious.
flag

Sign into Goodreads to see if any of your friends have read The Hidden Brain.
Sign In »

No comments have been added yet.