Bryan Kim's Reviews > The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

The Hidden Brain by Shankar Vedantam
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's review
Sep 06, 2011

really liked it

An immensely readable primer on the latest research into the unconscious minds. While a little light on science and a little heavy on conclusion-jumping, I none-the-less found Vedantam's assumptions reasonable. Like Malcolm Gladwell, Vedantam is gifted at interspersing and pacing the right anecdote to drive home a concept, without getting too personal. Definitely a good intro to the emerging study of the human unconscious.

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