Jinal Shah (If I Were Marketing)'s Reviews > Creative Confidence: Unleashing the Creative Potential Within Us All
Creative Confidence: Unleashing the Creative Potential Within Us All
Jinal Shah (If I Were Marketing)'s review
Jul 01, 2017
Design thinking is the new buzz word. Everyone from marketers to businessmen to creative people to managers are talking about Design Thinking and how it applies to every field. Well, Tom Kelly is the founder of IDEO, a design behemoth. I wanted to read the book purely because it was written by someone from that firm. The explanation is crisp. Relevant. With examples. Good to read.
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July 1, 2017 – Shelved
July 2, 2017 – Finished Reading