Samson Sunny's Reviews > The Automatic Customer: Creating a Subscription Business in Any Industry

The Automatic Customer by John Warrillow
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really liked it

This book talks about subscription based business model. Author gives so many examples on subscription based business companies and he is suggesting this is the good approach to run a business in current situation.

WhatsApp, apple, amazon, Microsoft and many big companies already following this approach to maximise their profit. Amazon prime is a kind of subscription which makes the customers to buy more products in amazon and it stopping the customers to buy from other competitors.

Author says companies have to give more preference to recurring customers than the one time customers. In recurring based business first allow the customers to trial the product for a month. Also in this business model customers will get more value over a period of time.

With in 90 days make the customers to onboard in to your product. Other wise they will leave.

Also this book gives suggestions on how to create a subscription based business for any kind of business and how to approach your customers.

It's a good book to read
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Reading Progress

July 1, 2017 – Started Reading
July 1, 2017 – Shelved
July 10, 2017 – Finished Reading

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