A really in depth and interesting look at phenomena that rule our day to day lives.
Should be required reading for parents of children born in a post facebook and smartphone era, I know it's definitely given me some pointers when the time comes for me. May well be easier said than done however!
Keep them coming Mr.Alter, it's hard to find non fiction texts that are interesting and relevant and Irresistible is definitely those!
Also have to mention however that whenever I read the title I'd get Robert Palmer's Simply Irresistible stuck in my head for hours...not a bad thing really.