Babak Hazaveh's Reviews > Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing by Valarie A. Zeithaml
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وجه آکادمیک و تئوری آن بر وجه کاربردی آن غلبه دارد؛ با این وجود بینش خوبی درباره ویژگی‌های بازار خدمات می‌دهد.

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Finished Reading
May 18, 2017 – Shelved

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