Samson Sunny's Reviews > Purple Cow: Transform Your Business by Being Remarkable

The book is all about being remarkable. Old days we used TV, newspaper and magazine ads to promote the product and it helped many big products succeeded. But now promoting the product in TV will not give any profit to their company. Because customers don't care about you and they won't have to buy your product.

So the author Seth Godin says your product should be remarkable and you should target the early adopters. Because TV ads don't have a specific target they just show ads. But it won't reach the people. People might see but they won't buy or try your product.

But if you targeted to specific people who try your product initially they are very important. Those people will buy your product only if is remarkable because now a days market have so many similar products with different prices.

Then those early adopters fine with your product then they might share your product experience to their friends. This is called word of mouth marketing. That is the very effective marketing.

Also author giving so many real time examples of how the different companies tried their remarkable or uniqueness in their product. Only if you are remarkable then only people will notice.