** spoiler alert ** Page turner. After reading this book, I no longer look at my phone, iPad, or computer within two hours of sleep. Irresistible explores the concept of behavioral addiction defined as a dysfunctional attachment to an experience that is harmful and that a person cannot extinguish.
I learned some cultural facts in this book.
Examples are the genius of the "Like" button on Facebook. Did you know that slot machines are the premier addiction delivery service? Who would believe that Kim Kardashian has "earned" tens of millions of dollars from her video game Hollywood? There is even a whole page devoted to the force behind the addictive popularity of Earth, Wind and Fire's 1978 hit record - September.
There is even a term- gamification that describes the rapidly expanding practice of morphing health practices, or even lawn mowing services into quasi games where the user earns points , badges, and levels.
Less you think that this is overstating the case, consider the fact that we're all in the game right now. Our salaries, seniority and promotions are only points, levels, and badges in disguise.
At least outright gaming calls it like it is.
Nevertheless, this is a must read. The book inspired me to I install an app on my phone that lets me track my phone usage. So far, I have it down to just 2 hours and 45 minutes a day. I'm gaining back my life, but I am also hooked.