Soheil's Reviews > Purple Cow: Transform Your Business by Being Remarkable

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Purple Cow: Transform Your Business by Being Remarkable
by

Seth Godin

Soheil's review

Apr 08, 2017

liked it

I listened to Purple Cow's audio book read by the author. While much of the content may have proven fresh in 2003, the book feels dated to read at this time and age. That is the content is true and relatable, but you may have read or heard about it a dozen times already in a more contemporary light.

The message of the book is summerized by the author as per the following:
1. Don't be boring
2. Safe is risky
3. Design rukes now
4. Very good is bad

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