Justin Norris's Reviews > Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Positioning by Al Ries
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's review
Aug 06, 2011

really liked it
I own a copy

A marketing classic.

At times, some of the conclusions feel thinly supported and over-generalized.

However, it's hard to over-estimate the impact of the concepts contained in this book.

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