Abhi Yerra's Reviews > SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

SNAP Selling by Jill Konrath
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really liked it
bookshelves: sales

One of the better books on sales. Ideas that I learned:

Keep things simple. Complex things and proposals have too much weight and so don’t sell. Simple things sell.
Sell to a persona. Without that you have an uphill battle.
Be invaluable. Start sales like you are already solving their problem. Just jump in with what they are struggling with.
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Reading Progress

March 12, 2017 – Shelved
March 12, 2017 – Shelved as: to-read
March 12, 2017 – Shelved as: sales
December 18, 2017 – Started Reading
February 20, 2018 – Finished Reading

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