Jacob's Reviews > How to Win the Hispanic Gold Rushtm: Critical Cultural, Demographic, Marketing, and Motivational Factors

How to Win the Hispanic Gold Rushtm by Francisco J. Valle
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's review
Aug 02, 2011

liked it

This is a short and helpful read to anyone who is a beginner in Hispanic Advertising. Some of the stats are outdated today but the principles are still certain. There is some repetition, even for such a short book but I'm glad I read it just the same.

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