Anum Hashim's Reviews > Contagious: Why Things Catch On

An interesting view of how marketing/advertising uses behaviour to engage in buying products. I imagine professional marketers are familiar with these concepts but it was a nice easy read to those of us unfamiliar with viewing the world as a series of advertisements. There was a wide range of examples used - applicable in today's world and the use of social media. It was like reading an easy marketing textbook. Recommended for anyone trying to have an online presence in the business world.