Anum Hashim's Reviews > Contagious: Why Things Catch On

Contagious by Jonah Berger
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U 50x66
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really liked it

An interesting view of how marketing/advertising uses behaviour to engage in buying products. I imagine professional marketers are familiar with these concepts but it was a nice easy read to those of us unfamiliar with viewing the world as a series of advertisements. There was a wide range of examples used - applicable in today's world and the use of social media. It was like reading an easy marketing textbook. Recommended for anyone trying to have an online presence in the business world.
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Reading Progress

October 27, 2016 – Shelved
October 27, 2016 – Shelved as: to-read
October 23, 2018 – Started Reading
October 23, 2018 –
page 60
28.57%
October 24, 2018 –
page 116
55.24%
October 25, 2018 – Finished Reading

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