Nick's Reviews > Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

Tell to Win by Peter Guber
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M 50x66
's review
Jun 16, 2011

really liked it
bookshelves: nonfiction-adult, storytelling

I normally don't read business books or show business books. This was both, but told in such an unusual fashion that I found it to be intriguing.
Peter Guber has been part of the entertainment industry for decades, and used this book to share his enthusiasm for the concept of story and storytelling. During the course of the book, he uses examples from his own life and from the lives of the "rich and famous" about how story or the failure to use story has affected their business endeavors.
Many Hollywood folks think of writers as storytellers, but that's not what Guber means. He means the person getting up in front of one or more people and telling a story, to entertain, educate or enlighten, just as people have done for thousands of years. The difference is that Guber "gets it," in terms of realizing that storytelling is a part of business, politics and other aspects of life, because story is the best way to get people to remember things, and to directly involve the audience in what you're telling them.
In Guber's case, part of his point is that convincing people to become part of the story of an idea, an organization or a project can be crucial to its success. If you tell the right story to the right audience, they will move mountains. If you tell no story at all, or tell the wrong story, you will just stand there pushing, and waiting for the mountain to move by itself.
Rather than just being about movies, this book includes anecdotes about restaurants, Fidel Castro, minor league baseball, NBA basketball and a host of other topics. As the book progresses, it follows the "business book" format, with recaps and highlights at the end of each chapter, but anyone just skimming for those would be missing the point, and also missing a lot of cool stories.

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