Tom Kamei's Reviews > The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

The Dragonfly Effect by Jennifer Aaker
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M 50x66
's review
May 18, 2011

it was amazing

Fantastic book, thanks Anu for the recommendation.

The Dragonfly Effect goes through from a strategic perspective entrepreneurs can leverage the power of Web2.0/ Social media to evoke social change; the book has a nice mix of anecdotes and theory leaving any aspiring entrepreneur with both a set of precedents but also a course of action.

I highly recommend this read

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