Peep Laja's Reviews > Purple Cow: Transform Your Business by Being Remarkable

Purple Cow by Seth Godin
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it was amazing
Recommended for: marketing people

THE marketing book out there, I think. Main message is that in order to win clients and enjoy success, you have to be extraordinary, different and most of all remarkable.
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Reading Progress

Started Reading
December 1, 2006 – Finished Reading
June 3, 2007 – Shelved

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