Rafael Bandeira's Reviews > The Myths of Innovation

The Myths of Innovation by Scott Berkun
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's review
Apr 23, 2011

really liked it
bookshelves: borrowed
Read from April 23 to November 02, 2011


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04/23/2011 page 18
9.38% "Epiphanies are myths that although serve well to spread an idea, do little to help us understand how innovation happens. Newton didn't discover gravity with the falling apple, it was part of his year long studies and it took 20 years for his idea to be accepted. Epiphanies do not take the early discovery work into account nor the later real work to put an idea to work in the context of the real world."
04/27/2011 page 36
18.75% "The history behind innovation is misleading, like if technologies are meant to be and are born out of a natural order of evolution. This is wrong and happens because dominant design dominates history. We see things through the tales of the winners and forget how many technologies didn't make it to the charts b/c of a lack of adoption or fail to market it."
04/27/2011 page 36
18.75% "The reality is that innovation fails often, and npt always the successful ones are the right choice in long term. See how Apple Newton failed and then the iPad thrived, same technology, different context. Gas automobiles thrived over electric cars decades ago and now pollution is a big concern. Innovation is not linear, the evolution of technology is a fractal always evolving."

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