Abhi Yerra's Reviews > What Great Brands Do
What Great Brands Do
Abhi Yerra's review
Mar 19, 2016
The book is basically an anthology of anecdotes of what great brands do. Although it does have some good things to remember such as branding starts from within, inform all decisions, etc. those could also just be construed as something a company does anyways. So I was a bit disappointed in that there was no deep dive into branding from a human psychology perspective. Otherwise, you can just read the table of contents and extrapolate what the message of the author is.
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March 18, 2016 – Finished Reading
March 19, 2016 – Shelved