Abhi Yerra's Reviews > What Great Brands Do

What Great Brands Do by Denise Lee Yohn
Rate this book
Clear rating

by
3248186
's review

liked it

The book is basically an anthology of anecdotes of what great brands do. Although it does have some good things to remember such as branding starts from within, inform all decisions, etc. those could also just be construed as something a company does anyways. So I was a bit disappointed in that there was no deep dive into branding from a human psychology perspective. Otherwise, you can just read the table of contents and extrapolate what the message of the author is.
flag

Sign into Goodreads to see if any of your friends have read What Great Brands Do.
Sign In »

Reading Progress

Started Reading
March 18, 2016 – Finished Reading
March 19, 2016 – Shelved

No comments have been added yet.