Abhi Yerra's Reviews > What Great Brands Do

What Great Brands Do by Denise Lee Yohn
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The book is basically an anthology of anecdotes of what great brands do. Although it does have some good things to remember such as branding starts from within, inform all decisions, etc. those could also just be construed as something a company does anyways. So I was a bit disappointed in that there was no deep dive into branding from a human psychology perspective. Otherwise, you can just read the table of contents and extrapolate what the message of the author is.

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Quotes Abhi Liked

Denise Lee Yohn
“With great brands, however, the culture and the values don’t play supporting roles in business operations—culture and values are the brand, and they’re used to inform business decisions and employee actions.”
Denise Lee Yohn, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Reading Progress

Started Reading
March 18, 2016 – Finished Reading
March 19, 2016 – Shelved

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