Praveen Shivaprasad's Reviews > Thinking, Fast and Slow

Thinking, Fast and Slow by Daniel Kahneman
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it was amazing
bookshelves: currently-reading

This is by far one of the most interesting books that I have ever read. In a nutshell, Daniel tries to explain 5 key principles.

1. Slow vs Fast brain - The reason why we can immediately tell what is 2 + 2 and not what is 117 + 295
2. Anchoring - The way in which people can affect your judgement by setting an anchor value.
3. Loss Aversion - How can you influence people to bet on your idea.
4. Availability - The problem created due to overly popularizing some ideas by media compared to others.
5. Framing- How can you convince some one to take your side.

It's quite fascinating as well as close to practicality. I highly recommend it to all the people who are majoring in psychology, business, market research and related fields.
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Reading Progress

February 7, 2016 – Started Reading
February 7, 2016 – Shelved

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