Jake McCrary's Reviews > The Brain Audit: Why Customers Buy

The Brain Audit by Sean D'Souza
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it was amazing
bookshelves: non-fiction, non-tech, read_2016

This is a very focused book that isn't filled with much fluff. It is focused on helping you audit your message to potential clients or customers in order to better sell your service or product.

The author describes seven steps towards focusing your message to better help a potential customer decide to buy your product. Each chapter focuses on a single step. They include examples of two different types of businesses to help solidify the concepts.

Reading this book and thinking about the companies that have tried to sell (and some that have succeeded) products to me online and I can see how the more compelling pitches tick most of the steps suggested in this book.

The message in the book isn't diluted with fluff. It is short and focused. I'm noticing how better sales pitches follow much of the advice found inside. Its a worthwhile read.
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Reading Progress

February 1, 2016 – Started Reading
February 2, 2016 – Shelved
February 2, 2016 – Shelved as: non-fiction
February 2, 2016 – Shelved as: non-tech
February 2, 2016 – Shelved as: read_2016
February 2, 2016 – Finished Reading

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