Alix's Reviews > What Women Want: The Global Marketplace Turns Female-Friendly

What Women Want by Paco Underhill
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Mar 01, 2011

really liked it

This is a great look at the female market on very general terms...which applies to nearly everything. Now when I go shopping, patronize a restaurant, or compare products or services, I'm always thinking about how they could be better if the business would just read Paco's book. I also appreciated the professional tone, and liked Paco's writing style. If you have clients, customers, or even a female business partner, I highly recommend this quick-moving read.
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