Jinal Shah (If I Were Marketing)'s Reviews > The Dictionary of Corporate Bullshit: An A to Z Lexicon of Empty, Enraging, and Just Plain Stupid Office Talk

The Dictionary of Corporate Bullshit by Lois Beckwith
Rate this book
Clear rating

by
45627701
's review

it was amazing

As marketers, we often create communication for B2B customers. This book is a good reference of what NOT to say in the communication. It is a witty, sarcastic take on how corporate communication is convoluted, jargony and unnecessarily difficult. The best marketing is that which even a kid can understand. So steer clear of the terms mentioned in the book and similar and be simple and straightforward to have maximum impact in your marketing communication and campaigns.
flag

Sign into Goodreads to see if any of your friends have read The Dictionary of Corporate Bullshit.
Sign In »

Reading Progress

Finished Reading
January 15, 2016 – Shelved

No comments have been added yet.