Jinal Shah (If I Were Marketing)'s Reviews > The Dictionary of Corporate Bullshit: An A to Z Lexicon of Empty, Enraging, and Just Plain Stupid Office Talk

The Dictionary of Corporate Bullshit by Lois Beckwith
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it was amazing

As marketers, we often create communication for B2B customers. This book is a good reference of what NOT to say in the communication. It is a witty, sarcastic take on how corporate communication is convoluted, jargony and unnecessarily difficult. The best marketing is that which even a kid can understand. So steer clear of the terms mentioned in the book and similar and be simple and straightforward to have maximum impact in your marketing communication and campaigns.

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Reading Progress

Finished Reading
January 15, 2016 – Shelved

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