Roy's Reviews > When Buyers Say No: Essential Strategies for Keeping a Sale Moving Forward

When Buyers Say No by Tom Hopkins
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it was amazing

The best thing about this book:

It emphasizes that sales is a process.

There is no such thing as a "magic closing formula". You, the seller, must continually guide the conversation towards the goal- a satisfied paying customer.

That can be difficult.

This book gives you a mental framework to follow so that you can skillfully steer your way across the finish line; a process you can adopt to keep a sale moving forward and close more deals.

Buyers say no. When they do, you need a plan. Plan ahead. Read this book.
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Reading Progress

Finished Reading
January 5, 2016 – Shelved

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