Jade's Reviews > Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Pitch Anything by Oren Klaff
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's review
Feb 12, 2011

really liked it
Recommended for: Salespeople, Social Engineers, Sociologists
Read in April, 2011 — I own a copy

I won this book from Goodreads

Pitch Anything is not like any other book about pitching, selling or negotiating. Oren Klaff in this book outlines the basic core principles of human social interaction and how to analyze and take advantage of the basic instincts of other humans. It provides methods for tuning your language and information delivery to maximize impact by stirring peoples core emotions. Within the first few chapters I found myself analyzing my everyday social interactions and using terms defined in the book to create logical and predictable time lines that I would later use for sales and negotiating strategies. It is a fascinating take on social situations and it really shows things from a different perspective than we are used to. The formula doesn't stop working in the conference room or the office either, these techniques can be used in recruiting, defusing hostile situations and even the dating scene. I think the greatest thing this book did for me is reaffirm my belief that the majority of people I deal with are reptiles.
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Bill St. Pierre Excellent assessment of this title. :)

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