Katie Martin's Reviews > Misbehaving: The Making of Behavioral Economics

Misbehaving by Richard H. Thaler
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3.5 stars. In Misbehaving, Thaler outlines the progress he and his colleagues have made in developing behavioural economics as a field of study. Behavioural economics is basically a mash up of economics and psychology, and seeks to explain why people behave irrationally. Thaler uses two terms to distinguish between agents in typical economic models ("Econs") and those used in behavioural economics ("Humans").

I really enjoyed learning about the applications of behavioural economics - from football drafts to game shows - to understand why people behave the way they do. However, I found some parts to be tough to get through (e.g., the section on finance) and, while most chapters were written for a broad audience, there were a few that were very Econ-specific.

I recommend to fans of psychology that also have a basic understanding of economics.
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Reading Progress

November 24, 2015 – Started Reading
November 24, 2015 – Shelved
November 24, 2015 – Shelved as: to-read
December 2, 2015 – Finished Reading

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