Lanko's Reviews > All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

All Marketers Are Liars by Seth Godin
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it was amazing
bookshelves: 2015

It's actually funny that this book about marketing actually can help you in...writing. Yes, that's the "Authentic Stories" part.

Also, it has a very good approach to marketing, different from the spam or other bothersome ad that actually pushes people away. Really good thoughts on people's worldview as well.

Last, never hurts to understand some facets of business.
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Reading Progress

Started Reading
June 9, 2015 – Finished Reading
November 9, 2015 – Shelved
January 1, 2016 – Shelved as: 2015

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