Mike Smith's Reviews > Youtility: Why Smart Marketing Is about Help Not Hype

Youtility by Jay Baer
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it was amazing

Really framed the way I currently think about marketing. He takes the example of a pool company's winning clients through content marketing and expands it to show how any company can integrate "youtility".
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Reading Progress

Started Reading
September 3, 2014 – Finished Reading
October 11, 2015 – Shelved

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