Trevor's Reviews > The Brain Audit: Why Customers Buy

The Brain Audit by Sean D'Souza
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Oct 01, 2015

it was amazing
bookshelves: 2015, kindle, business
Read in September, 2015

Sean D'Souza knows his stuff. I started out reading his blog posts. Then I moved to bing-listening to his podcast. I couldn't get enough of his simple, thoughtful, thorough insights.

This book is my first paid product from the Psychotactics library, and I'm so glad I decided to buy it!

There's so many actionable items in here that I have to go back for a second read-through starting tomorrow!

Sean has helped me gain an understanding of business, marketing, and persuasion that I never thought I could attain. All of that for less than the cost of a dinner at Golden Corral.

Highly recommended!
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09/28/2015 marked as: read

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