Ryan's Reviews > Influencer: The Power to Change Anything

Influencer by Kerry Patterson
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's review
Jan 29, 2008

really liked it
bookshelves: non-fiction, psychology, owned-books

This is a great book on the application of social psychology for influencing people on every level. It's peppered with examples of individuals, companies, and even countries using various methods of social influence to change "vital behaviors" (behaviors that determine the majority of behavior)in order to solve organizational and behavioral problems. The cool thing is that most of the examples are for positive behavior change (eradicating the Guinea worm from Africa) rather than increasing consumer behavior. It's a great read for social psychologists because it reminds us that what we study really can change things if it's put to good use.

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