Jonathan's Reviews > The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

The Search by John Battelle
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's review
Jan 05, 2011

liked it

Along with "Googled," "The Search" is a very thorough introduction to something a lot of people want to know: how does Google make money? However, it is also a solid narrative on the birth of internet searching in general, and its importance. Kudos to the author for showing that search (including its ad-supported incarnations) is not a Google invention per se. It was also particularly helpful for a non-technical reader like myself to appreciate some of the underlying mechanisms behind internet searching.

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