Zach Vaughn's Reviews > Twitter Power: How to Dominate Your Market One Tweet at a Time
Twitter Power: How to Dominate Your Market One Tweet at a Time
In Twitter Power, the opening chapters provide a basic introduction to Twitter: what is Twitter, how to sign up, formatting your profile (this is important and should not be taken lightly), etc. Some of the most useful chapters for working on a campaign, or in an office, are Chapter 4 on building a following, Chapter 6 on connecting to customers (or voters) and Chapter 8 on building your brand (which is essentially a combination of the preceding chapters). The last few chapters are pretty repetitive - covering and summarizing information already covered earlier in the book - and Chapter 14 is a list of "power" Twitterers, so unless you really need to follow MC Hammer, I wouldn't worry about reading that one.
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