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Ahmad's Reviews > Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
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This book is really a Purple Cow :) !
In a "remarkable" way, Seth sending a message that: if you don't convert your business into a Purple Cow (being Remarkable), most probably you'll not succeed.
He clarifies how the world of business have changed & how marketing of old days doesn't work anymore.
A LOT of good advices with evidence and study cases in this book.
I totally recommend it for people interested in business, sales and marketing.
In a "remarkable" way, Seth sending a message that: if you don't convert your business into a Purple Cow (being Remarkable), most probably you'll not succeed.
He clarifies how the world of business have changed & how marketing of old days doesn't work anymore.
A LOT of good advices with evidence and study cases in this book.
I totally recommend it for people interested in business, sales and marketing.
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http://en.wikipedia.org/wiki/Purple_cow
It may be a useful book, but because of the poem, I would have trouble taking the book seriously!