Manny's Reviews > The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

The New Rules of Marketing and PR by David Meerman Scott
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's review
Dec 05, 2010

bookshelves: to-read

Somehow, despite all my so-called principles, I appear to have ended up in viral marketing. I guess I'd better find out something about it. Just ordered this book. Meanwhile, here's a list of plusses and minuses:

+ I'm only part-time. Consulting a few hours here and there. Heck, I'm not really working in this field at all!

+ It turns out that viral marketers are great guys. They're a pleasure to hang out with. Why does the world always have to be so confusing?

+ Our latest effort, which just went live, has its amusing points. If you or your child is a Phineas and Ferb fan, I'd go as far as to recommend checking it out.

- I may be in danger of losing my immortal soul. I've written to Pope Benedict XVI to see if I can get any more information, but I guess he's busy with the Christmas rush.

- I promised Ceridwen that there would be zombies, and in fact the animation was removed at the last minute. Ceridwen, I'm so sorry to have got your hopes up like that!

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