Goktug Yilmaz's Reviews > The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup by Eric Ries
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My summary:

- The goal is to cut down to the absolute minimum effort required to learn what customers want and eliminate everything else.
- It is important to get early results with a buggy product then to perfect it based on assumptions which might not hold true in the future.
- Users care about how much they enjoy the product, not how much time was spent building it. 
- In order to learn, failure must be an option, and failure while learning must be accepted within the organization. If you cannot fail, then you cannot succeed. You can only do, and there is no bigger waste of startup time than “doing” without it leading anywhere.
- Do work that leads you to learn about what works and what doesn’t work.
- When managing tasks nothing is “done” until validated learning had occurred— knowing whether the task was a good idea to have been done in the first place.
- Productivity: When people are used to evaluating their productivity locally, they feel that a good day is one in which they did their job well all day. The lean startup asks people to figure out the right thing to build – the thing customers want and will pay for – as quickly as possible.
- True startup productivity: systematically figuring out the right things to build. In the lean startup, every product, every feature, every marketing campaign – everything a startup does – is understood to be an experiment designed to achieve validated learning.

Ask these questions while building a feature:
1. Do consumers recognize that they have the problem you are trying to solve?
2. If there was a solution, would they buy it?
3. Would they buy it from us?
4. Can we build a solution for that problem?
- Success is not delivering a feature; success is learning how to solve the customer’s problem.

4 ways of growth:
* Word of mouth: satisfied customers recommend the product
* As a side effect of product usage: users naturally invite others just by using the product as designed
* Funded Advertising: advertising purchased by revenue
* Repeat purchase or use: The product is designed to be re-purchased on a subscription or by project basis.

- “People don’t fail, processes and incentives fail.” Managers should feel ashamed when a preventable mistake happens.
- "Be tolerant of all mistakes the first time. Never allow the same mistake to be made twice"

5 Whys:
- At the root of every seemingly technical problem is a human problem. Five Why´s provides an opportunity to discover what that human problem might be.
- Blame: When blame inevitably arises, the most senior people in the room should repeat this mantra: "if a mistake happens, shame on us for making it so easy to make that mistake. "

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Reading Progress

June 24, 2015 – Shelved as: to-read
June 24, 2015 – Shelved
June 9, 2017 – Shelved as: audio
October 24, 2017 – Started Reading
November 17, 2017 – Finished Reading

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