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Goktug Yilmaz's Reviews > Permission Marketing: Turning Strangers into Friends and Friends into Customers
Permission Marketing: Turning Strangers into Friends and Friends into Customers
by
by
My summary:
- Don't interrupt users without having their attention permission first.
- By giving people a chance to volunteer their attention, you end up with a much more targeted customer group.
- Don't break users trust for short term gains.
- Send people stuff they want for their attention, then maybe they can take a look at your product at the bottom. (Like content marketing)
- Use Opt-In marketing not Opt-Out.
- Regular contact builds familiarity and trust over time.
- Date your customer before marrying them. (Multiple steps before big ask)
- Focusing on small group with targeted ads is better than large random group who doesn't care.
Good Examples:
- "Do you want fries with that?"
- Loyalty Points
- Don't interrupt users without having their attention permission first.
- By giving people a chance to volunteer their attention, you end up with a much more targeted customer group.
- Don't break users trust for short term gains.
- Send people stuff they want for their attention, then maybe they can take a look at your product at the bottom. (Like content marketing)
- Use Opt-In marketing not Opt-Out.
- Regular contact builds familiarity and trust over time.
- Date your customer before marrying them. (Multiple steps before big ask)
- Focusing on small group with targeted ads is better than large random group who doesn't care.
Good Examples:
- "Do you want fries with that?"
- Loyalty Points
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