Gisela Hausmann's Reviews > Purple Cow: Transform Your Business by Being Remarkable

Seth Godin’s book “Purple Cow” is still as much fun as it was when I read it first. And with that Godin proves the his “Purple Cow” is a purple cow in itself. Marketing books are supposed to talk about campaigns, analyze data, show proven ways. Godin does the opposite. He invites the reader to go for the unknown, the things that have not been done before. The most important factors being, “don’t try to target everyone. - - The mass market is dead. - -The mass product is unremarkable. - - Nobody wants to talk about anything that’s unremarkable.”

I love this book. – 5 stars.

PS: I still believe as I have believed since this book got published that Godin came up with the the name of this book when he (probably) discovered Milka chocolate in his famous trip to Europe. Clearly it was a purple cow to name his book after that. I used to eat this chocolate when I lived in Europe. Still, the idea to use the purple cow as a metaphor would not have occurred to me.
Highly recommended.

Gisela Hausmann, author & blogger