E's Reviews > You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing

You Should Test That by Chris Goward
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3.5 stars. A fantastic start for those unfamiliar with why they should continually test, and still offers some interesting insights to those with more testing experience. Great to show to managers who may doubt.
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Reading Progress

June 14, 2015 – Started Reading
June 14, 2015 – Shelved
June 14, 2015 –
page 40
10.87%
June 16, 2015 –
page 83
22.55%
June 18, 2015 –
page 127
34.51%
June 18, 2015 –
page 139
37.77%
June 27, 2015 –
page 158
42.93%
June 30, 2015 –
page 204
55.43%
July 14, 2015 –
page 215
58.42%
July 20, 2015 –
page 230
62.5%
July 22, 2015 –
page 237
64.4%
August 13, 2015 –
page 259
70.38%
August 18, 2015 –
page 273
74.18%
August 21, 2015 –
page 307
83.42%
August 24, 2015 – Finished Reading
September 15, 2016 – Shelved as: business

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