Abhi Yerra's Reviews > All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

All Marketers Are Liars by Seth Godin
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really liked it
Read 2 times. Last read April 24, 2015.

Godin thesis is that marketing is telling a story that the consumer believes. We as consumers buy certain things not because there is an inherent need for that item but because we have been made to feel and believe a story that is being sold to us. When we buy an Apple item we believe the story of immaculate design and melting of technology and art, the story that Apple tells us, but we disregard the part where the conditions in which those items are made is subpar. We believe the a story when we go into a Starbucks, when we drink Coke over Pepsi, and even what kind of motor oil we buy. What Godin states is that a lot of these companies can charge a premium for their items because we as consumers have been foiled into their story and are willing to pay the price so we may have the experience.
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Reading Progress

Started Reading (Paperback Edition)
January 1, 2015 – Finished Reading (Paperback Edition)
March 31, 2015 – Shelved (Paperback Edition)
March 31, 2015 – Shelved as: to-read (Paperback Edition)
Started Reading
April 24, 2015 – Shelved
April 24, 2015 – Finished Reading

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