Dave Gaston's Reviews > Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City

Fordlandia by Greg Grandin
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Grandin tells an incredibly well researched, comprehensive and at times fascinating story that encircles the entire history of Fordlandia. He also dives deep into the corporate culture of Ford that first hatched, then mismanaged and ultimately abandoned Ford’s Utopia. The size and scope of Ford’s vision was staggering; a 2.5 million acre parcel of deep Brazilian jungle, envisioned by the 60 year old to become his rubber dynasty. Hints of a real life “Atlas Shrugged” come to mind. The root of the monstrous failure was Ford’s own hubris. His corporate dictate stubbornly enforced compliance to his christian, Midwestern values and his own universal assembly-line model of industry. Ford’s company town was a surreal and rigid import; an ultra-clean main street complete with white picket fences, a swimming pool, a square-dance hall and a 18-hole golf course. Soy milk (another Ford obsession) replaced most milk products and alcohol was strictly prohibited on the plantation. At the end of both his life and his legacy, Ford was knowingly investing millions into a colossal corporate cluster-fock. On the surface, Grandin’s book is concerned with the logistics of building a town and cultivating a huge foreign plantation. However, below the surface, we are rewarded with an excellent, classic, modern-day tragedy. A character study of Henry Ford’s life and philosophies held in stark contrast to his flagrant flaws. Ford’s founding principals all fail in the Amazon and his naivete is both personally polarizing and suicidal for his pet project. Adopt or die Henry! Grandin also weaves into this epic three excellent side-car stories; Diego Rivera’s Detroit Murals, Ford’s Greenfield Village and the founding of the UAW. Folks, this classic “Machine vs. Jungle” book has it all!; swarms of spiders, evil chemists, seed smugglers, river boat prostitutes, a brow-beaten son, tribal uprisings, vampire bats, massive crop infestations and grafted rubber trees...lots and lots of rubber trees!!!
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