Carole's Reviews > E Squared

E Squared by Matt Beaumont
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's review
Sep 17, 2010

really liked it
Read in September, 2010

I thought this was a funny and unique look at the loves and lives of the crazy workers at a fictitious Ad Agency, it didn't make me laugh out loud, but I did chuckle a couple of times. I haven't read the first book 'E' so I didn't know any of the characters and it took me quite a while to really get involved in their story as there were so many characters; but once I did I don't think it mattered that I hadn't read the first book.

I really liked the way the workers daily lives are told through technology at Meerkat360 "the agency that's so cutting-edge you slice your finger on the lift button." The whole book just consisted of them emailing, texting, and blogging to each other during the month of January which seemed to be full of crazy advertising ideas; listings on Ebay of various office products from mugs to photocopiers which have myseriously gone missing; a member of staff who is permanently away on one weird course or another.

We learn about their personal problems, the break-ups, the tears, the tantrums and suicide attempts. Amazingley, they even manage to do some work in between, possibly thanks to Mr Fraggles the new Clown in Residence who is employed to give the creative Department "a vital and distinctive edge."

Even though I didn't feel connected with any of the characters, it was very clever how Beaumont made me feel happy, sad or sorry for them. A good, entertaining read.

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