Paul Paetz's Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational by Dan Ariely
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Paul Paetz Well-written, educational, and entertaining. Ariely provides essential information about how people perceive and make decisions and what influences them, and how irrational all that can seem.

It's actually very rational, if you consider how we humans evolved and what we're programmed to do, but conventional economics, business, marketing and psychology all overlook the obvious, resulting in more 'rational', but wrong conclusions.


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